# Marketing Services

**Agency:** Agriculture (USDA)  
**Account:** Marketing Services  
**Source document:** Agricultural Marketing Service · p. 18  
**Vintage:** President's Budget PB2027  
**Canonical URL:** https://hitchintel.com/budget/agriculture/marketing-services  

> **Trust:** parsed from the agency Congressional Justification. Approximate, **not summable**, verify at the cited page.

## Funding ($M)

| Fiscal year | Basis | Amount |
| --- | --- | --- |
| FY2027 | request | 204.7 |

## Agriculture (USDA) discretionary budget authority (OMB PBDB — authoritative)

FY2027 $20.40B, FY2026 $33.40B. This is the agency total, not a sum of the parsed lines.


## What this funds

The Market News Service (Market News) provides current, unbiased information on supply, agricultural products in specific markets and marketing areas - both domestic and international. This information is supplied as a public good through annual appropriations from Congress, free of charge to buyers and sellers, producers and handlers, transportation and logistics companies, insurance and lending institutions, and others in the marketing chain, including consumers. The information reported by Market News provides a high level of market transparency that contributes to the orderly marketing of agricultural commodities and helps to promote fair trade for all market participants. The market information also supports government policymakers and is widely used in public and private sectors for value determinations such as/including legal proceedings in courts and All market reporting activities conducted by the Agricultural Marketing Service (AMS) are conducted under both mandatory and voluntary authority, with mandatory price reporting conducted for specified livestock, meat, and dairy product information discussed below in more detail. The agricultural sector constantly evolves, and so does the form and content of the information Market News provide, as well as the methods used to make that information available to the public. Similarly, the way users access and consume market information is evolving as more efficient data accessibility tools are made available. Market News publishes over 1,000 reports on a daily/weekly schedule that attracts, on average, 270,000 web views for data searches per day. In 2025, Market News recorded a total of 98.4 million data web views. Increasingly, users are using data downloads to satisfy their information needs. In 2025, 44.1TB of market data were downloaded, a 47 percent increase from 2024 and over 3 times the amount downloaded in 2023. The use of Application Programing Interfaces (APIs) has resulted in a surge of data consumption as data users take advantage of this efficient data delivery system to access and analyze Market News data for business decisions and market insights. Data visualizations are providing an intuitive alternative for users who lack the time and resources to work with large data sets. These tools are proving to be popular as they provide users with the ability to access and analyze current market data in detail - placing them on a more equal footing with large volume data users with whom they compete in the contracting for purchase, and supply and demand conditions, readily available to increase market transparency and encourage competition in the marketplace for livestock and Legislation requires livestock processing plants that annually slaughter a certain number of animals for a given species to report market information to AMS. LMR provides market information for the following percentages of the total U.S. livestock and meat purchase and sales transactions: ' 90 percent of fed cattle purchases ' 90 percent of boxed beef sales ' 97 percent of swine purchases ' 87 percent of wholesale pork sales ' 38 percent of sheep purchases ' 50 percent of boxed lamb meat sales Daily and weekly published information is used by the livestock and meat industry to inform current and future marketing and production decisions and as reference prices for formula and contract price determination. Analysts and policymakers depend on this information to assess market conditions and the performance of the livestock and meat sectors. Dairy Product Mandatory Reporting: The dairy product mandatory reporting program provides accurate and timely market information for the dairy sector. Widely available market information is needed to ensure markets operate competitively and fairly. AMS collects this data to be used as the price discovery mechanism to establish minimum prices for the Federal milk order system, accounting for 77 percent of the U.S. milk supply (7 USC ' 8 percent of butter production ' 33 percent of cheddar cheese production ' 55 percent of nonfat dry milk production and ' 38 percent of dry whey production The information in these reports is also used by the dairy industry, impacting current and future production levels. Prices reported through the program often are used as reference prices for trade settlement, formula pricing, and contract pricing. Market participants and policymakers depend on this information to assess the health of the dairy industry. AI Feeder Cattle Project: Market News is currently developing a system that uses artificial intelligence to interpret images of cattle into USDA Grade Standards which are used as a common language in the marketing of livestock. When fully operational, will allow USDA to greatly expand price discovery to the cattle industry, creating a more transparent and resilient marketing system that benefits all stakeholders. The information USDA Market News collects, in cooperation with over 31 State partners, provides the basis for trading on futures markets that serves as a key benchmark for the price of feeder cattle in the U.S. In addition, the technology will be used to develop an App that will give cattle producers the ability at their fingertips to instantly evaluate their livestock in accordance with the US Redesign of Market News into Digital Data Service: Market News continues to implement advanced technical capabilities and additional market types through the Market Analysis and and its public-facing website, My Market News (MMN). These additional market types include "Point of Sale Organic Grain", "Livestock and Poultry Estimated Slaughter", and the Specialty Crops `Movement' which allows information from these reports to be accessible through application programming interfaces or "APIs" improving the accessibility of Data Visualization Tools: Market News continues to expand user access to current and historical data through the development of data visualizations using the Tableau visual analytics platform. These visualizations provide users with greater access to market data for many commodity markets while enhancing users' insights through dynamic and intuitive interactions with data. This data provides all stakeholders current and historical market trends. These tools are proving to be popular and practical as they provide users with the ability to access and analyze current market data in detail - placing them on a more equal footing with large volume data users with whom they compete in the marketplace. Progress has continued in 2025 with several visualizations under development and nearing public release, including a comprehensive National Feeder Cattle Summary and a National Lamb Summary that combines auction and LMR data. Organic Data Initiative: The Agricultural Improvement Act of 2018 requires USDA to collect and distribute pricing information for organic agricultural products and conduct analysis on the data for publication in reports. In 2025, Market News began publishing enhanced coverage of organic grains and feedstuffs with an expanded report that now incorporates coverage of 31 additional organic grains and 2 additional feedstuffs and provides coverage of trading across 5 regions, including 19 U.S. states. Organic feed and feedstuffs are vital to organic animal production in the U.S., and this new report is part of Market News' efforts to expand the collection and distribution of price and production cost information for organic agricultural products. Market News continues to expand its outreach and educational efforts to the organic sector to promote the availability and usage of the existing market information and resources, identify new data needs, and build stronger relationships with Regional Cattle and Carcass Correlation and Training Centers: In 2025, AMS Market News


**Where it sits:** Civilian / Non-Defense › Agriculture (USDA) › Agricultural Marketing Service › Marketing Services


*HitchAI is an independent intelligence service, not affiliated with the U.S. government. Civilian line dollars are parsed from agency Congressional Justifications and are approximate.*